The GlobalEdge brand identity is the culmination of a 360-degree branding program that has helped us develop a face, which accurately captures our core values. The company has launched a new visual identity that marks a major effort to strengthen the corporate brand.

The new visual identity builds on elements of the original GlobalEdge visual identity The look of the new visual identity is designed to give a contemporary feel to the company.

The Globe in the logo is a brand identifier and acts as a mnemonic. The logotype is GillSans-Bold which is customized. It is a contemporary and strong typeface which is integrated in a novel manner with the globe visual element in the logo.

The logo is a shade of blue- a color that represents the corporate world, and that symbolizes freshness, innovation, intelligence, high technology and success.

The three edges in the Globe mnemonic reflect the three building blocks of excellence of the company – Speed, Technology and Collaboration.

The new visual identity taps GlobalEdge’s strengths as a mature and agile business with entrepreneurial thinking, solid experience and a relentless commitment to customer success.

Beyond the logo, the new visual identity also includes a set of clear design rules for publications and other visual materials. Manuals detailing the use of the logo and other design elements are defined and shared in the company’s website

Our initiative towards a new identity is part of a larger branding initiative aimed at articulating our vision, sharpening our positioning and enhancing our services. We firmly believe that brand building is more than just a matter of image or logo; it absolutely needs to be backed by excellent performance. We will continue to ensure that our customers have a consistently positive experience and look at GlobalEdge as a partner they can depend on, for solutions and services in Embedded Systems space